27. Launching e-commerce to provide organic produce at consumers’ doorstep
Status: The government has not launched any dedicated e-commerce portal to sell organic produce. Nonetheless, it continues to operate the Jaivik Kheti portal (www.jaivikkheti.in), which was launched in the previous tenure of the Modi government. The portal connects organic farmers directly to consumers, ensuring delivery of the produce at the doorstep. The number of farmers registered with the portal has increased from 0.8 lakh to 6.2 lakh in the past 5 years. i ii